TikTok's algorithm gives everyone a fair shot at going viral. But your video has to keep people watching.
The Hook (First 1 Second)
You have literally 1 second before someone scrolls. Start with: a surprising statement, an action already in progress, text on screen that creates curiosity, or a visual that doesn't make sense yet.
Filming Tips
Vertical (9:16). Good lighting. Look at the camera (not the screen). Keep movements smooth. Film in 1080p — TikTok compresses enough already.
Editing
Fast cuts keep attention. Add captions (85% watch on mute). Use trending sounds. Keep under 60 seconds for best completion rate.
Convert and compress your clips with our compressor and GIF maker for preview thumbnails.